Our Universities: Locality and Vitality

By WALTER WENDLER

Fourth in a Series on Research

Research creates interest and value for a university and its locale.

“This atmosphere of excitement, arising from imaginative consideration, transformsknowledge. A fact is no longer a bare fact: it is invested with all its possibilities. It is no longer a burden on the memory: it is energizing as the poet of our dreams, and as the architect of our purposes. Imagination is not to be divorced from the facts: it is a way of illuminating the facts.” — Alfred North Whitehead
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Research funding in U.S. universities is losing ground in the world community of nations according to a May 2011 study by the Information Technology and Innovation Foundation (ITIF). U.S. research efforts once led the world, but domestic investments – public and private – are lagging globally. Atkinson and Stuart, authors of the ITIF study, claim states are experiencing cuts in research funding; nearly 50% in Alaska and a drop in the 50-state average of 2% over the last ten years.

Fading commitment places the U.S. at number 22 in research funding as a share of the Gross Domestic Product — behind Iceland and in front of Germany. That’s right, Iceland. In industry funded research, the dynamics change little. A fresh look at why research is important and how it affects local, state, national, and world economies is worthwhile.

Research agendas that meet local needs but have international consequences are most commanding.

The idea of thinking globally and acting locally is a cliché. However, the forces making research valuable repeat themselves in manifold settings. For example, Louisiana State University exists atop one of the great deltas on the earth’s surface. The power of delta focused research at LSU is categorical, as is its effect on Louisiana’s economic, social, cultural, and political needs. Likewise, it is globally important. Tiger football has local economic value to be sure, but is a mere shadow of the snap that new ideas regarding delta life and opportunity create. The eye of the Tiger is overpowered by the mouth of the Mississippi.

Principles that affect south Louisiana have utility for other delta regions. For example, the Nile Delta is dominated by the forces of wave action on the region. The same forces impact the Mississippi River Delta. Likewise the Ganges Delta is especially affected by
tidal movement, as is Louisiana. The Okanagan Delta in British Columbia is a coarse sediment delta and, while distinctive, holds similarities to the Mississippi Delta. The examples are as numerous as the major rivers of the world.

Social, cultural, anthropological, political, educational, and human and environmental health issues similarly replicate themselves world-wide driven by the geographic similarities of the world’s deltas.

If the U.S. is to regain its leadership in research commensurate with historical expectations, support of study and inquiry is essential. Research focus must be created to respond to the conditions of the regions where the universities exist to provoke support at the national, state, and local levels.

Correctly approached, the knowledge and insight generated are valuable locally and globally simultaneously. The 21st century begs vertically integrated approaches i.e. with local and global value if the enterprise is to flourish. Innovation, insight, and
creative activity propagate positive economic motion. It is not uncommon in growing economies in the developed world to have 40 to 50% of the economic growth hinged on university activity, according the National Science Foundation. Developing countries show an even more robust impact from university research. Job growth is created by new ideas that attract capital.

Science and engineering research also spur creative expression and innovative work in literature, history, the arts, and other scholarly disciplines. This synergy of discovery locally makes the university simultaneously more powerful as an economic force in the regional, state, national and international realms. Local needs drive global agendas.

Knowledge, in all its forms, is seed corn for economic development.

The daunting challenge for the U.S. research enterprise, according to The Atlantic Century, is this: The U.S. ranks sixth in the world for changes in global competitiveness over the past decade. Slippage in the power of ideas: the crucial currency of a free
society.

Declining research productivity in our universities leads to a lack of innovation and job creation. Whitehead would argue intellectual vitality is not far behind. Likewise this deficit creates challenges for universities as economic drivers in the regions where they exist.

Research is fuel for a well grounded economy. That’s the cold truth and acknowledging that may allow us to overtake Iceland.

Our Universities: Strictly Business

By Walter Wendler

“Listen, I want to congratulate you and Macy’s on this wonderful new stunt you’re pulling. Imagine sending people to other stores. I don’t get it…Imagine a big outfit like Macy’s putting the spirit of Christmas ahead of the commercial. It’s wonderful. Well, I’ll tell ya. I never done much shopping here before, but I’ll tell ya one thing. From now on I’m going to be a regular Macy’s customer.”

– From the script of “Miracle on 34th Street” –Peter’s Mother (Thelma Ritter), telling the store manager that Santa Claus sent her to Gimbels’, Macy’s archrival, because she could get what she needed there.

People decry the idea that a university should be seen as a business. But enlightened, insightfully-led business is another matter. Subsidies may make us lazy.

Education gets business subsidies of $1 trillion according to the Government Accountability Office. That may create indolence.

For public institutions, the subsidies are easy to see: State House appropriations, low interest loan guarantees, low cost bonding, research grants, contracts, and service initiatives for public benefit. Private institution subsidies are less obvious but equally pervasive, except direct state appropriations.

We should appreciate the help, yet when it comes to treating the organizations like real businesses, we fall short. R. H. Macy would have said we only buy half the equation…the half that brings resources, not the half that serves people. Santa Claus got it.

For example, according to Susanna Kim in an Oct. 18, 2012, ABC news posting, the University of North Carolina denied in-state tuition to Hayleigh Perez, a U.S. Army veteran. Because she was not technically a resident of North Carolina, even though she
was stationed at Fort Bragg before she was deployed to Iraq in 2007, she was subject to higher tuition at out-of-state rates.

This is not good business. It’s not even close. Business acumen would suggest that any veteran, no matter where she is from, be granted in-state tuition. A strictly business perspective would recognize the folly of mistreating veterans in any way. Illegal immigrants in Maryland pay in-state rates since the “Dream Act” passed voter muster last week. Veterans in North Carolina may not.

UNC Pembroke and the state twisted, turned, and rationalized with circuitous bureaucratic gibberish: strictly un-businesslike.

Leadership responded: “We pride ourselves on being a military-friendly institution… serve more than 800 military personnel annually… strive to provide services tailored to their needs… creating the Office of Military and Veterans Services.”

Pure bureaucratese. Creating offices is action without effect when service is left wonting. Bad business.

California State University leadership established new fees to punish students who take too long to finish their degrees. At first glance, this may seem like a very businesslike proposition. But it too is bad business. There are too many ways to create incentives
for students to complete degrees on time or early.

Many universities provide fiscal incentives for early completers, strictly business. It rewards desired behavior. B.F. Skinner and Sam Walton would be proud.

Not the Cal State schools. For all the chatter about the hundreds of millions of dollars that Proposition 30 will provide after being approved by voters on Nov. 6, 2012,

Cal State leadership takes the decidedly un-businesslike posture of fee structures designed for fiscal flagellation. When repeating a class, students are billed an additional $91 per unit, and enrolling for more than 18 credits draws another punitive assessment. All this according to a Los Angeles Times piece by Carla Rivera on Nov. 8, 2012.

The goal is good but the path torturous. Don’t castigate some poor collegian who takes two runs at calculus. Reward the good student who gets a B or better by giving a 25 percent refund on tuition and fees.

Many institutions create incentives for students by not charging for courses above 15 credits per semester: the noble and worthwhile goal to get students in and out more quickly. Carrots, not sticks: strictly business.

Nontraditional students, veterans, single moms and dads, workers displaced by bankruptcies all get bruised by business-blind blunders masquerading as good business. But it is a naïve charade.

Our good universities are not in the business of collecting tuition and fees from as many enrollees as possible while simultaneously soaking students through punitive fees, mindless bureaucratic decision-making, and fuzzy focus on a furtively founded bottom
line.

We’d better know where our bread is buttered because it’s good business.

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